Case Studies That Deliver Results.

Driving Engagement and Event Success for a Collaborative Platform.

Industry.

Digital Platforms.

The Challenge.

A collaborative platform sought to enhance its social media presence, drive engagement with its professional audience, and increase participation in its events. Their previous approach lacked cohesion, resulting in limited reach and inconsistent engagement.

Results.

• Engagement Growth: Achieved a 35% increase in social media engagement rates.

• Event Participation: Attendance grew by 20% through targeted marketing efforts.

• Community Growth: Membership increased by 25%, strengthening their online presence.

• Newsletter Subscriptions: 380 new subscribers within 3 days, demonstrating strong audience interest and engagement.

• Retention: Reduced churn rate to 0.05, improving long-term loyalty.

Our Approach.

• Designed and implemented a social media strategy tailored to their audience, balancing educational and community-focused content.

• Created a consistent content calendar to drive engagement and promote key events.

• Led the organisation, editing, and final assembly of a monthly newsletter to create a polished, cohesive publication.

• Supported event marketing with customised campaigns to boost attendance and audience interaction.

Linked Services.

Transforming Campaign Performance with Custom Dashboards.

Industry.

Marketing & Analytics.

The Challenge.

A growing organisation needed a user-friendly dashboard to track multi-channel campaign performance, optimise marketing spend, and align with sustainability goals.

Results.

• Marketing Efficiency: Improved by 25%, reducing manual analysis time.

• Conversion Rates: Increased by 35% through data-driven campaign adjustments.

• Response Time: Reduced by 40%, enabling quicker decision-making.

Our Approach.

• Designed a real-time dashboard consolidating data from advertising, CRM (customer relationship management), and social media channels.

• Implemented A/B testing frameworks to refine campaign strategies.

• Integrated sustainability-focused KPIs to align with organisational goals.

Linked Services.

Driving Seasonal Sales for a Purpose-Driven Brand.

Industry.

Retail & E-commerce.

The Challenge.

A purpose-driven retail brand aimed to grow sales during a key seasonal campaign while reinforcing its ethical values. They needed a cohesive strategy to guide their team in targeting corporate buyers and individual shoppers effectively.

Results.

• Corporate Sales Growth: Increased by 30% during the seasonal campaign.

• Organic Traffic Growth: Improved by 35% from October to November under our direction.

• Social Media Engagement:

  o Instagram engagement rates reached 18%.

  o LinkedIn campaigns drove meaningful interactions with corporate buyers.

  • Email Performance: Open rates consistently achieved 51%-52%.

Our Approach.

We provided strategic direction and a detailed roadmap for:

• Social Media Strategy: Outlined content approaches for Instagram and LinkedIn, focusing on engaging reels, carousels, and corporate messaging.

• Email Marketing Guidance: Provided segmentation and messaging strategies for email campaigns to drive clicks and conversions.

• SEO Recommendations: Advised on optimising content and keywords for improved search visibility.

• Performance Tracking: Recommended tools and metrics to monitor and refine campaign efforts.

Linked Services.

Content Creation for a Podcast.

Industry.

Media & Entertainment.

The Challenge.

A newly launched podcast aimed to connect with professionals professionals feeling unheard and overwhelmed by life’s demands. Focused on themes like personal growth and reclaiming one’s voice, the podcast needed a cohesive social media strategy to build awareness and engage its audience.

Results.

• Engagement Rate: Achieved an average 16.2% engagement rate since launching the social media strategy.

• Impression Growth: Increased impressions by 35% month over month, building sustained visibility.

• Audience Interaction: Boosted post saves and shares by 22%, reflecting meaningful content resonance.

• Follower Growth: Grew the audience base steadily, establishing a strong foundation for long-term community building.

Our Approach.

• Developed a social media strategy capturing the podcast’s tone of authenticity, humour, and actionable advice.

• Created engaging content tailored to desk-bound professionals, using relatable storytelling, branded visuals, and interactive posts.

• Focused on fostering audience interaction to build a strong community and amplify the podcast’s reach.

Linked Services.

Comprehensive HubSpot Optimisation for Better Marketing.

Industry.

SaaS & Technology.

The Challenge.

A scaling tech company faced inefficiencies in workflows, poor lead segmentation, and limited automation in their HubSpot setup.

Results.

• Lead Nurturing Efficiency: Improved by 30%, reducing time spent on manual tasks.

• Targeted Campaigns: Boosted effectiveness with a 20% increase in conversions.

• Time Savings: Reduced manual effort by 10 hours per week.

Our Approach.

• Conducted a full HubSpot audit to identify gaps and inefficiencies.

• Streamlined automation workflows to improve lead nurturing.

• Provided actionable insights and training to empower their team.

Linked Services.

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